The social media outlets are still untapped resources for many companies, especially those that started in an environment prior to the technological boom that we are witnessing. Many of us that worked our way through companies are becoming aware of what the social media outlets might be able to do for us and our organizations. [...]
Selection of Contributors and Vendors
The statement made by Jim Collins in his book “Good to Great” – “Get the right people on the bus and let them show you where to drive” holds true for just about any business and is certainly important for entrepreneurs. So what exactly qualifies someone as the right person for a particular seat on [...]
The Leader of Our First Focus Group
When you are doing a start up via the bootstrapping method and/or doing it in whatever little time you have, it is important to look for every possible way to save as much time and money as you can. As they say, “time is money” and this certainly holds true when it comes to working [...]