Yep, it is just after 5 a.m. and I am up and at it again. The site is up and running and for me the fun is just beginning. We are working on our social media strategy so it is kind of like jumping into a new adventure. A lot has been written about the social media outlets but I am finding out that very few people have really figured out its true value. Actually, I have developed a fair amount of “book knowledge” (some of it I will recommend shortly) but there is no substitute for getting the actual experience. When I was first starting out in business I heard it called the “school of hard knocks”. It was pretty common to hear someone make the comment – “I appreciate your degrees but I graduated from the school of hard knocks” and there certainly is some validity to that statement. In fact, I have several degrees from the school of hard knocks. There are some ways however to shorten the learning curve.
The steps that I have taken prior to jumping in head first into the social networks were to first do my share of book research. I picked books that seemed liked the author had been there and done it not just written about it. The next step was to look around to see what others are doing and finally I have enlisted the help of a company that teaches people how to use it. Posse Social Media is the one that I have selected. Tracy Alves and his team have already proven to be a very valuable resource and will be with me through the process.
Time to get ready to start the day. More on our adventure into the social later.